Donate Life, an alliance dedicated to advocating for organ donation, had seen a drop in millennial male enrollment in recent years. The organization needed a campaign that would act as a wake-up call to young donors. Alongside The Martin Agency, the film was brought to life by directors Speck and Gordon who leveraged both their comedic sensibility and proximity to the entertainment world to imbue a cinematic quality to the irreverent short film. It saw 59 million views in the first two weeks, and sent registration amongst young males skyrocketing from 149 a day to over 1,000.