Alex is the co-founder of Fjord, a company whose mission it is to build a thermal culture authentic to California. From the deck of a salvaged barge in Sausalito, he’s helping people swap screen time for real time — getting them out of their heads, into their bodies, and back into the landscape.

Before building Fjord, Alex spent 15 years on the frontlines of culture and commerce, helping steer companies like Coca-Cola an P&G through the shifting tides of digital media. Along the way, he co-founded LoveChild, a creative studio behind some of the most viral and awarded brand content of the last decade, including 2017’s The World’s Biggest A**hole. 

Part strategist, part builder, Alex has helped brands turn data into insights, insights into big creative, and big creative into cultural moments. These days, you’ll find him toggling between boardroom and boat deck — or chasing a far-flung peak with a bottle of crisp vinho verde in his pack.